The Origin

Many of us having gone through one cycle of entrepreneurship were familiar with struggles entrepreneurs face. Being part of the entrepreneurial ecosystem at multiple places, we had a ringside view of the both successes and failures of the entrepreneurs. Then a workshop with Prof Saras on effectuation explained the patterns we were all too familiar with and not had a framework to describe it. The first thought that crossed many of our minds is if only someone had taught us this before we began our first companies. So three of us along with Sharad Sharma and Prof Saras herself set out to create a program for the folks planning a startup. Over long meetings with IVC (Idli vada Coffee) we created a framework and content of what we think would help first time entrepreneurs to manage themselves.

Founding Anchors

Manjula Sridhar
Founder ArgByte, Founder iKen
Manjula Sridhar is the founder of ArgByte Technologies ( an online platform for cyber security for Individuals.She has an extensive background in technology industry. In her previous roles, she was a Sr director with Arcot a payment security company (acquired by CA Technologies). Before Arcot she was the founder and CTO of Aujas Network. She spent large part of early career with Lucent Technologies and worked in wireless network domain. She is a fellow at ispirt and a mentor at IIMB's incubation center NSRCell as well as Microsoft Ventures
Check More
Prasanna Krishnamoorthy
Founder & Anchor
Entrepreneur:Two startups in network security & social referral marketing. Operator:Working intensely with 80+ startups to make them LARGE at Microsoft Ventures India. Volunteer:Serving in iSPIRT to make India a Product Nation. With my startups in MV, I am a full-stack growth driver: from biz planning for growth, frameworks for growth, aligning engineering for traction, innovating on product, mktg & sales plans to tactically crafting pitches & one-liners, & reviewing ads. Growing my startups is everything I look to do. In my own startups, I've done everything that needed to get done - development, testing, support, product management, sales, marketing, customer interaction,`


Rohan Havaldar
Founder and CEO - Evok Analytics
On an exciting journey in the world of analytics, technology, insights and action Prior experience in Business and Marketing Analytics consulting for a Fortune 100 Beverage Major across multiple geographies and with GSK and Pernod Ricard in Brand Management, Marketing and Sales across India.
Dheemanth Challa
Evangelist - Tally Solutions
Evangelist, Business Strategist, Business Development and Product Management professional in Tally Solutions since 2005. With dominant market share, Tally.ERP 9 is India’s most popular business management software product in India and overseas addressing needs of growing SME businesses.
Krishna Satyanarayana
Ph D Student, Dept of Management Studies IISC
Prior experience in Security solutions, Cloud computing solutions for IBM across multiple geographies. Engagement Management, Proof of Concept development and Industry Solutions Development. Pre-Sales/Post Sales support for IBM SWG products and solutions.
Jayaprakash Theagarajan
iKen USA
Mechanical Engineering Manager, experienced in developing products in Automotive, Robotics, and Consumer Electronics domains. Working as Value Engineering Program Manager for Cisco out of Atlanta, GA. Running incubator initiative in Lilburn Tamil School (Atlanta) and also an iKen anchor to promote entrepreneurship in Indian community. He is avid nature lover and hold private pilot certificate.
Prabhu Stavarmath
Founder & CEO - BOOKACAN
Prior experience across Manufacturing, Healthcare, Network & Data Storage domain. Hands on technical expertise in building distributed systems across windows & linux platforms. People management experience with leading team of 5-15 people.
Tanuka Dutta
Founder - Staff You Trust
Tanuka Dutta has an extensive background in computer networking, having worked at Cisco Systems and Motorola in various engineering and management roles. In her last role at Cisco, she was Director of an 80-member engineering team. She is currently on her first entrepreneurial journey, working toward increasing safety measures in schools and pre-schools. Tanuka holds a B.Tech in Electronics & Communication and M.Tech in Telecommunication Systems from IIT Kharagpur."
Sonia Singh
AVP, Collectecent Digital Media
Engaged with a startup for Product and Business growth, holds MBA in Marketing and PGP in Advance Advertising and Branding from IIM Trichy. She nurtures a deep passion for scaling businesses via strategic business management and re-defining biz processes. Over 9 years of experience in Marketing, Product and Business Management and has led large teams in Telecom and IT domain. Believes in making this world a better place and engages with social projects addressing child and women development issues.
Rakesh Debur
Anchor, Founder
Rakesh Debur, a Software Engineer in Computer Science with 8+ years in Full Stack Web Development( LAMP & MEAN Stack mostly) in real estate, medical software, advertising & MLM domain. For the last 4 months, I have been working on my own @ TripDesign.Us, a vacation planning service. I started with building customised itinerary for a 'pay what you want' service fee to understand the real pain points and I am now working on what I call DIYV Studio (Do-It-Yourself Vacations) which are basically book yourself, easy-to-use itineraries which provides complete details from Visa, Currency Exchange, local transport to restaurants, activities and festivals nearby.
Vinay Prashanth
Vinay Prashant - Worked about 18+ years across Retail ( Shoppers stop ) Telecom ( TTSL, RCOM), Media (ENIL- Radio Mirchi , Amagi ) in operations and P&L roles. One and a half years into - we like to think of it as a project where we are everyday in the process of discovering newer opportunities to enable artisans and art touch people's lives.
Darshan Doshi
iKen Pune, Program Head GenNext
Darshan is an entrepreneur, investor, adventurer and a professor. He currently heads programs at GenNext Hub. Previously he led digital services at JumpShift, a New Zealand based leadership development company. Darshan has previously managed and expanded $7M fertilizer and engineering business across India. He also led strategic projects for a $3bn chemical company at W.R. Grace (Boston) as a part of the Marketing Leadership Program. Passionate about entrepreneurship, Darshan graduated from Babson College (Boston) with honors and has been active in the US& Indian startup communities. Darshan is a visiting professor at SIBM and Midas in Pune and teaches business analytics and lean startup courses through facilitated workshops.
Chethan Vinchi
Founder Emtropy
I am a Tech and Product guy. I am currently working on an AI-based Enterprise startup, after having founded 2 Tech startups. I also consult, mentor, and teach. I have extensive prior experience in various tech domains, both in the US and India. In my last corporate job, I helped my company's customers build the world's best video communication solutions.